INDA'S NO 1 MOBILE MARKETING TRAINING INSTITUTION IN COIMBATORE

       MOBILE MARKETING TRAINING INSTITUTION

What is mobile marketing?

In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites. Like other forms of marketing, mobile marketing requires a strategy for ideal performance. Mobile marketing opens your business up to a world of new marketing potential.

Mobile Marketing Benefits

Large Audience

With many people carrying a smart phone with them practically everywhere, mobile content and advertising has plenty of opportunities to be discovered.

Accessibility to a Broad  Audience

People of all walks of life, with all kinds of jobs and hobbies, spend a lot of time with mobile devices. They know that no matter what they’re looking for, they can likely find it faster and easier with their mobile device. What this means for your business is that regardless of which audience you’re appealing to, you’ll need to reach them on their smartphones or mobile devices. As mobile searches grow, they’ve provided businesses with a new way to find the exact audiences they’re looking for.

Localization

Mobile marketing enables businesses to reach mobile users in specific locations — and adapt their marketing campaigns and messaging accordingly. Geographic targeting is a critical advantage for any business to have since people carry their smartphones with them as they travel and visit different locations. Features like geo-fencing allow the sending of location-specific notifications to mobile users as well.

Personalization

The reality is that mobile devices are not just physically close to most users but they’re constantly on the user’s mind. What’s more, these are the same devices they are using to constantly stay in touch with friends and family. Mobile devices, and the communication that takes place on them, have become an integral part of daily life in a very personal manner.

This isn’t just a benefit of mobile marketing; it’s an important part of mobile marketing strategy. Personalization is an increasingly important trend across digital media. With mobile marketing, you have a different kind of opportunity to communicate more personally with potential customers.

Testing & Improving

The advantage of digital marketing is the ability to optimize campaigns based on audience feedback, and this is no different with mobile marketing. As with most forms of digital marketing, campaigns need to be monitored frequently and improved through A/B and multivariate testing

Easy Sharing

Compared to other marketing methods, mobile marketing has the most viral potential. People generally use their phones for sharing. They share photos, videos, memes, and everything else with a few quick taps on their screen. With some testing, you are better able to create viral content that appeals to your audiences. When you strike a chord with mobile marketing, users find it far easier and are more inclined to tap the “share” button or tag someone who might be interested.

Better Responses

Mobile ads get better responses in the consideration stage than other ads. While people are more likely to convert and buy on desktop, they aren’t going to be seeing your ads as often while they’re still passively considering it. Mobile content enables your business to stay in peoples’ minds as they go about their days.

Creativity

Mobile ads offer lots of room to get creative and go beyond the boundaries of what a traditional ad might be. For example, a banner ad might work fine on a platform like LinkedIn, while the Instagram campaign might need a sound-off video, the Snapchat campaign could require a special filter, and the TikTok iteration might work best with a UGC-style ad and branded hashtag campaign. There are so many options.

Each platform has a different language and unique audience and are working well and which need a change to boost results.

Challenges of Mobile Marketing

While mobile marketing is fruitful, there are challenges and shortcomings that marketers need to keep in mind.

Accessibility

Making content browsable and accessible to all mobile users can be a challenge. Most mobile phones are smartphones, but not all are. In 2021, Pew reported that while 85% of the US population had a smartphone, 11% of people were using a cellphone that wasn’t a smartphone. If part of your target audience doesn’t have a smartphone, they won’t see your advertisements. However, with the right strategy, it’s possible to widen the range of devices that your content is accessible on.

Data Limitations

Data is increasingly easy to access. However, for many potential customers, it isn’t cheap enough to use without forethought. That means that user data restrictions can limit a user’s ability to access your content.

This is one of the challenges of designing mobile ads and marketing content. Image is very important, but it’s also important to balance it with the need for easier access. Mobile users are restricted by:

1. The processing speed of their device and data plan
2. Their data limits

These issues must be kept in mind during mobile marketing campaigns.

Potential to Go Viral – For the Wrong Reasons

Mobile marketing content is easily shared, which is why it has more viral potential, but it’s important to remember that things can sometimes go viral for the wrong reasons. It’s important to carefully edit drafted material and preferably have a few different eyes take a look to make sure nothing was overlooked

TRANSORZE SOLUTIONS IS A MOBILE MARKETING TRAINING INSTITUTE IN 

COIMBATORE